Strategy & Mission Statement
Shaping the future together
As specialists in metalworking fluids, we develop solutions that will shape the industrial production of tomorrow. We operate in a dynamic market with high demands on quality, sustainability, and occupational safety—and we see change as an opportunity.
Our strategy always focuses on the customer: it provides reliable guidance, simplifies complex processes, and consistently aligns our actions with the needs of our partners. This results in solutions that not only impress today, but also master future challenges.
In this way, we create the basis for long-term partnerships that strengthen our customers in the long term and set new standards together.
Mission:
is the eternal idealistic drive and social benefit; independent of the product
MAKING PRODUCTION BETTER
- Over 100 years of innovation and experience
- Productivity and cost-effectiveness advantages through high-performance metalworking fluids, process fluids, digital solutions, and services
- Increased efficiency through customized solutions for specific processes
As a system provider, we focus on diversification and offer a broad portfolio of machining oils, water-miscible metalworking fluids, innovative fluid management solutions, component cleaners, and our two-component MWF. This enables us to create flexible solutions that are optimally tailored to our customers' requirements.
However, our approach goes beyond individual products: we think in terms of systems and thus create smooth workflows throughout the entire process. The intelligent combination of products, services, and software solutions results in efficient structures that simplify operations, reduce downtime, and increase productivity. In this way, we not only supply components, but also a holistic concept that gives our customers security, predictability, and future viability.
Our strength lies in providing close support to our customers—from individual consulting and customized services to on-site service and project support. This creates trusting partnerships between equals.
For us, customer proximity means truly understanding the challenges our partners face and being available whenever support is needed. It creates the basis for solutions that are not only technically convincing, but also make a decisive difference in everyday life. By being close to the action, we can react more quickly, seize opportunities together, and create long-term added value.
Our success stories show how this works in practice—real projects in which customer proximity made the difference.
Sustainable action is an integral part of our strategy. At our site, we focus on measures to reduce emissions, thereby making an active contribution to the environment and the future.
But for us, sustainability means more than just increasing efficiency. It encompasses the responsible use of resources, the continuous improvement of our processes, and the development of solutions that help our customers achieve their own sustainability goals. In this way, we combine economic success with ecological responsibility and work together to shape an industry that also offers prospects for future generations.
You can find out more about our commitment on our Sustainability at Oemeta page.
The production process as the key to greater sustainability
Discover our innovative two-component HYCUT MWF cooling lubricant system and its advantages now.